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.XXX Domain

What is .XXX?

This sTLD (sponsored Top Level Domain) is designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and exhibiting responsible and safe behavior. The apex registry that handles all .xxx domain registrations is ICM.

New opportunities offered with .XXX domains

Domains that were previously unavailable in the dot-com world are suddenly available such as casting.xxx, live.xxx, desi.xxx, or free.xxx. The possibilities for new domain names are endless. Another incredible opportunity is the inclusion of free malware protection from McAfee for all.XXX websites. McAfee is providing their malware protection to .XXX website operators service to help protect registered websites and their customers from hackers, exploits, and malware. This service represents a value of hundreds of dollars per domain and is provided free of charge to .XXX registrants. A revolutionary new payment system to accompany your current offerings is being developed for launch in 2012. The system will offer micro-payment opportunities and will be offered exclusively to .XXX domain owners providing very competitive rates.

Who is a member of the Sponsored Community?

The Sponsored Community consists of individuals, companies and organizations that have voluntarily determined that a system of self-identification would be beneficial and have voluntarily agreed to comply with all IFFOR Policies and Best Practices Guidelines. The Sponsored Community also includes those who provide Adult Entertainment intended for consenting adults and those who provide talent, products or services to the adult industry.

Benefit of owning .XXX domain

As a trusted brand, customer confidence will be very high resulting in more traffic, greater repeat traffic, and, perhaps most importantly, greater conversion into paying customers. Holders of .XXX domains will also benefit from global marketing campaigns and greater awareness in the mainstream world. Additionally ICM is developing a traffic generation search portal for .XXX sites that will be promoted internationally leading to immediate new traffic to .XXX domains for new registrants.

To have your .xxx domain name become a live website, you must self-attest to being a member of the Sponsored Community and complete the Membership Application. Below is a definition of the Sponsored Community with examples, as well as the Membership Application process all members will have to complete.

The Sponsored Community consists of individuals, business, entities, and organizations that fit any one of the following descriptions:

1. Provide Online Adult Entertainment intended for consenting adults (Providers) (e.g. adult webmasters, performers, studios, store owners, club operators)
2. Represent Providers (Representatives) (e.g. lawyers, agents, advisors, accountants, affiliates)
3. Provide products or services to Providers and Representatives (Service Providers) (e.g. adult domainers, manufacturers, delivery companies, caterers, distribution companies, merchant account services, make up artists, stylists, hosting services)

Validation Process

The Sponsored Community validation process consists of individuals, business, entities, and organizations that fit one of the following descriptions:

1. Person/company registers a .xxx name with their registrar of choice — they pay their registrar directly for that.
2. ICM Registry sends the person/company an introduction email that includes a validation link — to the Registrant Contact email address provided with their application.
3. The person/company clicks on the validation link in the ICM email and is directed to the ICM Membership Application.
4. The person/company fills out the ICM Membership Application — free of charge. (only have to do this one time per email account, not per domain.)
5. As a part of ICM's Membership Application, the person has to provide the following:
   - Address
   - Phone Number
6. As a part of ICM's Membership Application, the person has to attest to the following:
   - Provide correct birth date information
   - Agree to ICM's Registry-Registrant Agreement
   - Attest to being a member of the Sponsored Community
7. ICM will call the phone number provided during the Membership Application.
8. In that phone call, ICM will provide the person with a PIN # (real time) and the applicant will input the PIN# in the designated area in the Membership Application process.
9. Once the person completes the Membership Application, ICM provides the registrar a Membership Token thus allowing all of the .xxx domain names associated with that email account to resolve/go live.